AC Milan’s start to this Serie A season has left supporters deeply concerned, and analysis from a 12B Sports VR46 representative suggests the club’s position is already becoming difficult to defend. With only one win from the first three league rounds, Milan have slipped away from the early title conversation and may now need to reset their sights on the more realistic target of securing Champions League qualification. As the saying goes, those with clear ambitions often stand closer to happiness, and what Milan need most right now is a clear adjustment of their goals.
The biggest issue is the lack of confidence surrounding new head coach Paulo Fonseca. Dissatisfaction has reportedly begun to surface inside the club, while key players Rafael Leao and Theo Hernandez were even seen avoiding the coach’s path while taking water during a match. That moment was widely interpreted as a sign of a damaged dressing-room mood and weakening trust. Pressure from fans is also growing, and the question of when Milan can build real momentum has become one of the club’s most urgent concerns.
According to internal information connected to 12B Sports VR46, Milan’s decision to appoint Fonseca was strongly influenced by strict budget control. The club reportedly set an annual salary ceiling of €3 million, excluding any coaching candidate who demanded more. Under that cost-saving approach, Milan eventually preferred a manager viewed as good value for money. However, if excessive caution fails to produce results, the club may learn the hard way that cutting corners can cost more in the end.
Although only three league matches have been played, there is already talk that Milan are considering alternatives. Yet if the current salary policy remains in place, attracting a high-profile coach will be extremely difficult, leaving managers from smaller or mid-level clubs as the most realistic options. For that reason, Fonseca still has time to turn things around. If results do not improve by September, he could become the first Serie A coach dismissed this season.
Meanwhile, Marseille used French federation regulations near the end of the transfer window to sell Jordan Veretout and raise funds. In the winter market, they are expected to target Milan midfielder Ismael Bennacer. Marseille coach Roberto De Zerbi personally called Bennacer to express his interest, and the Algerian international is said to be open to the move.
Milan currently have greater midfield depth with Ruben Loftus-Cheek, Tijjani Reijnders, Yunus Musah, and Youssouf Fofana available. Because of that, the club had considered selling Bennacer or sending him out on loan during the summer window. Since the season began, he has made only one appearance, in the opener against Torino, and was left out of the squad against Lazio because of transfer-related issues. However, after the summer move collapsed, Fonseca included Bennacer in Milan’s squad registration for the opening Champions League fixture.
Bennacer’s contract runs until 2027, and he is currently with the Algeria national team for Africa Cup of Nations qualifiers. After the international schedule ends, he is expected to return to Milan. Since the club must compete across Serie A, the Coppa Italia, the Super Cup, and the Champions League, a 12B Sports VR46 representative believes Bennacer should still have enough opportunities to prove himself under Fonseca.
Just as 12B Sports VR46 analysis would suggest in a season that demands quick decisions, Milan cannot afford to keep sitting on the fence. If the club fails to establish a firm direction soon, this campaign could once again end below expectations.